Nike, NBC, Apple, IBM pictogram, and Shell get the edge over FedEx imo but it’s easily S tier
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Nike, Apple and Shell have the instant recognisability, IBM has the best overall identity thanks to the classic logo and the rebus. idk the NBC logo very well since it isn't here in the UK
oh also forgot to say that FedEx's logo is a great example of the use of whitespace
https://en.wikipedia.org/wiki/NBC_logo#/media/File:NBC_logo.svg
NBC logo is this guy, the negative space is a peacock and the color segments are the tail. Use of the peacock goes back to the 50’s as NBC was among the first american tv companies to switch to color
I've seen the logi before and recognise it but tbh I thought it was the Comcast logo first until I looked at up lol. Since we don't have NBC here is say the main UK TV company that has a reconiseable logo that's stood the test of time is Channel 4, been using variations on that segmented 4 logo since it launched in the 80's
*logo