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I’d rather trust that they aren’t doing anything over knowing that they are doing something. Plus I’m not sure if they’re even allowed lie about it, since they flaunt it so prominently. That might be classified as misleading investors

big companies lie a the time

But apple makes 0% of their money from selling data, so I’m willing to doubt they don’t collect it in the first place because nobody just keeps it to themselves, and yes, they could do better from an environment standpoint, relative to other companies, apple is like god bestowing new life into the world. No, I’m not a fanboy, I acknowledge apple does some really dumb shit, like expensive stands, but they are still undeniably good in terms of environment and privacy.