When is deodorant going to pivot towards existential flavors; deep void, alien life, loneliness, what matters?, am I loved?, no purpose, insignificant, etc
Would buy in a heartbeat! 
Men’s deodorant overestimate how manly I am.
I don’t think I want to smell like shark snot or alligator piss, thanks.
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imagine being able to tell a mans mental state by the scent of his deodorant
That raises a lot of issues