I recently did a refresh of the brand of Super 8 Motels, which I hadn’t heard of until I saw a rebrand submitted as an entry to Brand Battle 6 (a competition I’m judging on Scratch currently). I liked their approach, which is quite different to the current Super 8 brand and my rebranding here. When I saw their project, they showed the companies logo history, which included Super 8’s original 1982 logo (which is no longer in use) and I got the idea to use it as a base to make a fresh retro look for Super 8. You might have seen quite a handful of brands taking past logos and modernising them for today (look at Burger King, Pepsi, Co-op, etc.), so I took inspiration from there for this project. Hope you like it! If you want to see the full thing, I’ll leave a link to it on my alt da-ta2 in the comments. Cheers!
Yo i love this branding
You’re the GOAT of branding imo
I don't think I'm that good but thank you very much!
Well you’re better than the people who make logos for the big companies imo
Also your welcome
Okay that is somewhat true considering that the PayPal rebrand exists lol, thanks!
epic as always
thanks
Full project on da-ta2: https://scratch.mit.edu/projects/1086910315/